77文化創意產業園在東城區美術館后街77號是一處安靜的院落, 院內通體紅磚修葺的舊廠房內,“隱藏”著十數家文創公司和藝術團體。這個院落有一個簡單好記的名字—— 77文創園,以戲劇影視為主題,前 身為具有 59年歷史的北京膠印廠舊址。“園區的主題是園區無形資產的基石,而注重無形資產的 增值, 正是新一代文化創意園區的特點。”東方文化旗下運營團隊、東方道樸文資公司CEO王雷介紹, 地理位置優越的膠印廠廠址堪稱令人艷羨的稀缺文化資產,可若要讓文化資產實現長久增值,就得讓有形資產和無形資產組成一個文化資產包。“廣泛建立文化藝術領域內的合作關系,與掌握演藝行業獨特資源的住戶強強聯合,就是這個資產包的核心內容。這樣才能擺脫單純依靠固定資產出租收益的低效運營式。

77 Cultural and Creative Industry Park is a quiet courtyard located at 77 Art Museum Back Street in Dongcheng District. Inside the courtyard, there are more than ten cultural and creative companies and art groups hidden in the old factory buildings, which are renovated with red bricks. This courtyard has a simple and memorable name -77 Cultural and Creative Park, with a theme of drama, film and television. Its predecessor was the former site of a Beijing offset printing factory with a history of 59 years. The theme of the park is the cornerstone of intangible assets in the park, and the emphasis on the appreciation of intangible assets is the characteristic of the new generation of cultural and creative parks. "Wang Lei, a professional operation team under Oriental Culture and CEO of Oriental Dao Pu Wen Zi Company, introduced that the location of the offset printing factory is an enviable scarce cultural asset. However, to achieve long-term appreciation of cultural assets, tangible and intangible assets must form a cultural asset package. The core content of this asset package is to establish irreplaceable cooperative relationships in the field of culture and art, and to establish strong alliances with residents who possess unique resources in the entertainment industry. only in this way can we overcome the inefficient operation style of relying solely on fixed asset rental income.

77文化創意產業園